One of the key factors to a profitable twitter ads campaign is device targeting. Latest research show that desktop device users are much more responsive to tweets and more likely to click-through to get to your landing page. Although mobile advertising is huge nowadays, it is still not as profitable as targeting desktop users when used with twitter, at least not according to search engine watch and their experiments in advertising in both fields.
One of the reasons is mobile devices are not that comfortable for filling out forms, typing letters and deeply researching a topic, so it’s more likely their users to rush through whatever they see without spending too much time.
Jennifer Wong listed several other reasons as well as some key research factors for the Search Engine Watch :
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60 percent lower conversion rate and a 160 percent increase in cost per acquisition.
Additional key findings from the experiment include:
- Targeting desktop devices doubles the cost per engagement but only results in half the engagement rate.
- Users on desktop devices have a higher click-to-visit ratio than mobile device users. If a user on a desktop device clicks on the tweet, they are more likely to visit the landing page than a user on a mobile device.
- Users on a desktop device has more than double the conversion rate of a visit to a lead than mobile device users.
This is more than enough to let us know that mobile twitter ads are not even close to being as efficient as desktop such.
With that said you might want to master free twitter ads, which are basically better and more engaging tweets. For this purpose I will give you some tips for better tweeting coming from Twitter’s blog themselves:
1 Listen before you tweet
Often, the best way to get started on Twitter is to listen to the conversations that are already happening. Listen to what your competitors are tweeting about and how they engage their followers. Look for industry trends by searching for relevant keywords or following relevant hashtags and influencers. Listening before you tweet can help you make more informed decisions about the content you tweet and even help you identify existing customers
2 Find Your voice
Authenticity is key on Twitter. It’s not just what you say in your Tweets, it’s how you say it. Customers will find you more relatable if your Tweets are conversational and show personality. Know your audience and tweet in a natural way that will appeal to them.
Don’t forget to be responsive to them too. Reply to their questions and jump into conversations that they have related to your business. You may even want to comment on current events, local news or industry happenings.
3 Create a tweet calendar
Even though Twitter happens in real time, you can still plan ahead. With a simple content calendar, you can create a recurring weekly cadence that takes the guesswork out of creating your Tweets. On Mondays, tweet a promotion that is exclusively available only on Twitter.
4 Use Twitter Ads to amplify your organic presence.
Building a solid organic presence on Twitter creates a strong foundation for any business. Twitter advertising help businesses take that presence to a new level. Advertising on Twitter is different from other types of advertising because it lets businesses engage a broader set of users in real-time conversations.
Promoted Tweets are just like regular Tweets, except they reach more people who are similar to your followers and likely interested in your business. These Tweets can be targeted and appear contextually in a user’s timeline. Promoted Accounts allow you to reach an entirely new audience beyond their follower base
We must not forget though social networks and especially twitter are not that easy to use as they were a couple of years back, because they are over stuffed these days and highly manipulated for traffic.
However Twitter is a huge traffic monster and using it properly, implementing those four tips will definitely improve your tweeting and get you more of that free traffic.
Here is where you should start your twitter ads campaign:
Types Of Twitter advertising options
1 Promoted Accounts
Promoted Accounts allows you to promote your account as one to follow. An example is when you log in to your Twitter account and go to your main dashboard. To the left of your Twitter stream, beneath your Twitter statistics, is a box showing suggested users to follow based on your interests. If an advertiser has related keywords in its profile and is targeting an audience in your location, you will see it as a promoted account in this section.
2 Promoted Tweets
Promoted Tweets allows you to highlight a particular status update to get more exposure for it. You will have Promoted Tweets throughout Twitter included on your profile itself in expanded view…
3 Promoted Trends
Promoted Trends are topics and hashtags that are moved to the top of the Trending Topics list. You can see them when you visit your Twitter homepage and look under the Trends section.
Now I believe you are all set for a great Twitter Advertising campaign. Place your twitter ads for free or pay for targeting desktop users to get that needed traffic and sales.