As a matter of fact it is not even the best strategy and it’s a bit outdated. You ca still collect leads and make sales this way too, however you need more skill to pull this email marketing strategy nicely…
mainly because of the fact there are literary thousands of marketers trying this exact method, which makes it a bit less effective. Fortunately there are plenty of ways in the marketing biz world to do email marketing and combine it with lots of sales…
I’ll first let you take a look at the partnership between two major companies that could make your email marketing a very profitable venture, their names are Message Bus and AdStack. The partnership empowers organizations with best of breed technology on two critical fronts:
1) an on-demand cloud-native service for sending email and mobile messages across marketing, triggered and transactional channels with the Message Bus Global Delivery Network and
2) custom content delivery on the fly through the use of AdStack’s LiveOptimizer.
“Every marketer in the world is looking for ways of differentiating their brand and products,” said Ken Cheney, President of Message Bus. “The Message Bus and AdStack partnership offers companies a complete solution to address personalization in email by delivering emails to the inbox, presenting content that is unique to the individual, identifying the platform they use and then allowing them to create ever more custom-tailored messages.
The challenge isn’t how to get at more data, it’s how to make meaningful sense of so much data and turn that into compelling content with bulletproof delivery.”
As you can see you have the most important factors when considering email marketing for your business – good delivery and great email content handled for you via one platform that this partnership made possible, so you can drive much better revenue through email.
Now to make your marketing campaigns even more profitable it would be a very good idea to be able to use the secret weapon many of the fastest growing companies use – measuring and tracking the lifetime value of a customer.
By doing this you can very easily get to know what and where it is worth investing your money, plus how much to spend on marketing, what to expect as future revenue and more cool features like this.
One way to pump up you email marketing campaign and generally your whole business revenue is by using Mixpanel’s Revenue Analytics
Now it’s time to talk about sales and increasing them, because they are the lifeblood of every company. The latest news in the marketing biz world are:
Close.io, which launched a couple of days ago to solve this problem, is the first commercialized software product released by of sales-as-a-service consulting startup and Y-Combinator alumni Elastic (FKA, SwipeGood). Frustrated with the solutions available elsewhere in the market, Elastic built a custom solution for its team of 20 salespeople.
The result was a product that allows salespeople to “spend more time communicating with their customers and less time on data entry.” Close.io is the first sales performance tool to combine customer management with communication tools like VoIP calling and two-way email, meaning users can execute all of their core tasks within a single interface. Within the product, salespeople can make and receive calls, while taking notes tied to each address book contact, without leaving the application or ever picking up a desk or mobile phone.
The system incorporates team collaboration tools, and will soon add administrative tools. For goal oriented sales teams, Close.io also incorporates realtime performance tracking and sales forecasting tools.
In this very post you have all the resource to make your email marketing campaigns much more profitable as well as take your business revenue to a whole different level, by calculating your customers’ value.
This is basically what most super fast growing tech companies concentrate on nowadays.