I already told you how to write emails that sell… and there’s nothing more satisfying than writing a little email sitting in your chair and making tons of cash off of it.
Believe me, this has got to be the coolest way to make money online. Not only is it that, but it’s also the ONLY way to get serious with online marketing. I know you have already heard the saying: ‘if you ain’t building a list, you ain’t building a business’, but it’s true…
… it’s very true.
This time I will tell you how to get your emails opened, which is basically the first most important email marketing technique. If you are boring no one will open and read your emails.
Statistics show 64% of people open emails based on the subject line itself… then read them based on that headline.
Let me tell you how to build an email marketing empire by leveraging the 20 most clickable email subject lines.
Simple, concise email subjects will get the most favorable response. Users need to be able to quickly decide which emails they want to open and which ones should go in the trash.
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Most companies send emails with dull, boring subject lines. Stand out from the crowd with something humorous. The reader will assume if your subject line is funny, your email will be too.
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A controversial subject line will grab the attention of your reader. Shocking email subjects get some of the best open rates, but be cautious. There’s a fine line between controversial and offensive.
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A one-word email subject is bold and confident. Plus, it really stands out against other emails in a user’s inbox. Barack Obama proved the effectiveness of this strategy with the subject, “Hey.”
5. Numbered list
Numbered lists encourage users to open emails. Lists are easy to read and quick to consume. If you received an email on “10 Ways to Be Happier Right Now,” wouldn’t you want to know more?
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Posing a question to a user in an email subject line will improve your open rates. Questions create a dialogue that can make your emails feel friendly and conversational.
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No one likes to be left behind. If you regularly have promotions, encourage readers to buy quickly. Subject lines that include “Limited Time Offer” or “Last Chance” have higher open rates.
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Write an email subject that will cause your reader to wonder, “What’s that about?” For added effect, use unique punctuation like an ellipse (…) or em dash (—) to cut off the sentence.
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A user will only spend his precious time on emails that benefit him. Know your customer and learn what they want. Emphasize their benefit over the features of your product or service.
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Social proof doesn’t have to be contained to sales pages. Instead, highlight a well-known or influential customer and share his or her story. Your email subject line should be simple and mention the customer by name.
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“How” is one of the most powerful words in email subjects. It’s a guarantee that your email will be informative. If you know what your customers want to hear, you can’t go wrong with a subject that starts with, “How to…”
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12. Interesting news
If you have an announcement, use the opportunity to reach out to your customers. Keep the subject line simple and focused on the news you’re sharing.
Big News! We’re Launching Our New Product In 3 Days
The Orlando Business Journal Just Named Us Company Of The Year
There’s something very alluring about being in on a secret. Be sure to tell the reader what they’re going to discover. An email with a generic subject such as “10 Must-Know Secrets” won’t be nearly as successful.
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Go further than simply adding your reader’s name to the subject line. Target your emails to specific customers. Location-specific email subjects have particularly high open rates.
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Fear is a very powerful emotion. Email subjects like, “5 Signs You’re at Risk for Cancer” resonate with readers. Explain the risk and show the reader how to avoid the threat.
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Everyone likes to have an edge over the competition. Use successful people to drive home your point. An email with a subject like “8 Things Richard Branson Does Before Breakfast” will have a high open rate.
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An email subject that teases is like an itch you have to scratch. Users will click to open your email simply to get an answer.
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Issue a command to your readers (in the nicest way) by challenging them to do something. Make your call to action specific, clear and easy to complete.
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If you’re seeing low participation from your email list, boldly ask users why. If done well, an accusatory subject line will remind your readers that you’re still around and encourage them to participate again.
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Add hard numbers to your email subject line to catch the attention of your users. When you share client success stories, include a statistic in the subject line for higher open rates.
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