These days Guest blogging backlinks are the ‘real deal’. Not only can you get massive traffic to your website by doing it, but you will get good rankings on the search engines from building powerful backlinks.
This is what I found about guest blogging, that describes best what it is and how to benefit from it:
Guest blogging is all the rage now; it’s easily the #1 marketing technique used by both individual bloggers and online corporations. Unfortunately, most people are seeing guest blogging to be different from what it was originally painted to be.
It’s no longer the sure-fire, high-traffic formula. It’s no longer the thing you must do if you want to increase traffic to your blog. In other words, guest posts on blogs that would have sent you 500 visitors a year ago will barely send you 50 today.
Well, what if I told you you’re doing it wrong?
The good news is: it’s not about the site you choose, but the approach you use.
Most people see guest blogging as something that has to be direct, and that has to deliver results instantly.
This guy actually tripled his traffic since he started looking at guest blogging as a killer SEO strategy instead of just hoping for getting direct traffic and immediate results.
Guest Blogging is powerful, but it’s a long-term marketing method… you will get results in a certain amount of time…
Let’s take a look at what Matt Cutts from Google thinks about guest bogging…
As you see as long as you don’t try to manipulate guest blogging by spinning your articles or offering the same article to multiple webmasters, Google will love.
I personally would recommend hiring somebody to do the job for you, as it is a very time-consuming, and basically by getting somebody to guest post for you, you could get all the benefits from it by just spending a few bucks.
But if you enjoy writing and communicating you can do it yourself and then even save some money to invest in PPC, or you tube paid marketing.
Here is how Guest blogging will improve your SEO results
Getting ranked well for your desired keywords in Google and other search engines can be left to luck, a game of waiting and praying that things get right, or you can try to take control by actively building high-quality, high-value links that will improve your rankings.
One of the best ways to build these high quality links today is by guest blogging.
When most people guest post, they do it for the traffic and often ignore the link aspect. I’ve observed that the links you can get from guest blogging are much more powerful than any traffic you can get.
Why not start actively building links to your blog from your guest posts?
A personal guest blogging case study
I dedicated a month to writing and getting guest posts published for one of my sites last year. I started a guest blogging campaign to publish over 30 guest posts on several quality blogs.
The guest posts were written in a way that ties the topic of each blog I approached to the topic of my blog, without sacrificing quality, and with a focus on getting quality anchor-text backlinks instead of traffic.
In other words, since every blogger has to get an author bio below their guest post, instead of just linking back to my homepage, I used my guest posts to link to internal pages and posts on my blog with specific keywords
I knew that doing this would be very effective, but I never knew it would be much more effective than I anticipated.
While most of the guest posts I submitted didn’t result in a single visit to my blog, and every guest post I submitted, combined, resulted in less than 50 visits, I saw a significant jump of 100 additional daily visitors in my search traffic a week after the campaign ended.
And this is exactly what I’m talking about… you should really look at guest blogging as SEO marketing, because guest blogging backlinks are really what Google looks after the most lately.
And I will wrap it up with another cool article posted at search engine journal about how to use Buzzstream to find guest blogging opportunities.