Not too long ago the post about how colors impacted conversions got a lot of attention and I decided to write another color marketing article since colors play a major role in people’s behavior.
It’s already known us humans react according to the color we are exposed to when it comes to purchasing, memorizing brands, clicking buttons, browsing sites… basically colors could make a big difference if used right.
Just read “sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone”.
Without further ado I will show what the three most common colors mean:
You can clearly see why those three are the most used colors for major websites and online businesses… According to The New Yorker Facebook is blue because Mark Zuckerberg is red-green color blind; blue is the color he can see the best.
Although this itself proves the power of blue, we believe FB is blue for the additional reason this color is one of the most loved by people.
Moving on with a cool color infographic which will make it a bit clearer what the rest of the popular colors like yellow and purple mean…
Now let me show you how to use colors to take your marketing efforts to the next level:
There is a whole science behind color marketing and if you want to master it completely you better visit the analytics company KISSmetrics, as they are among the best in the industry, or to just become better at color marketing read the post I told you about in the beginning: “How Colors Impact Conversions [Infographic]”
This post was inspired by blog.bufferapp.com/